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Signs are one of the most efficient
and effective means of communication. Signs help people find
you; they reach people who are passing by your establishment;
they present an image of your business. In short, signs tell
people who you are and what you are selling.
A sign is the most direct form of visual communication
available.
SIGN
DYNAMICS REQUIREMENTS FOR A PROPER SIGN:
- A
sign must be noticeable.
- A sign
should have a clean and simple, but brief message.
- A sign
must be readable. Review the letter visibility
chart below for more details.
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•Maximum Distance in color would be RED or BLACK on WHITE Background, 5,280' equals 1 mile.
LETTER
HEIGHT |
|
READABLE DISTANCE
(For maximum Impact) |
|
MAXIMUM
READABLE DISTANCE |
| 3" |
30' |
100' |
| 4" |
40' |
150' |
| 6" |
60' |
200' |
| 8" |
80' |
350' |
| 9" |
90' |
400' |
| 10" |
100' |
450' |
| 12" |
120' |
525' |
| 15" |
150' |
630' |
| 18" |
180' |
750' |
| 24" |
240' |
1,000' |
| 30" |
300' |
1,250' |
| 36" |
360' |
1,500' |
| 42" |
420' |
1,750' |
| 48" |
480' |
2,000' |
| 54" |
540' |
2,250' |
| 60" |
600' |
2,500' |
Maximum Distance in color would
be RED or BLACK on WHITE Background, 5,280' equals 1
mile. |
• A sign must
be legible, well designed and easy to read.
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The Pantone® Matching System (PMS) is the industry standard
color matching system.
Click the PMS
Color Guide below for more details.
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• A sign should use contrasting color
combinations.
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