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Design Tips

Sign Design Tips | Sign Graphics Advice

A list of important design tips from Sign Dynamics for creating clean, eye-popping, highly visible sign graphics.

Signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment; they present an image of your business. In short, signs tell people who you are and what you are selling.

A sign is the most direct form of visual communication available.

SIGN DYNAMICS REQUIREMENTS FOR A PROPER SIGN:

  • A sign must be noticeable.
  • A sign should have a clean and simple, but brief message.
  • A sign must be readable. Review the letter visibility chart below for more details.

MAXIMUM DISTANCE

  • Maximum Distance in color would be RED or BLACK on WHITE Background, 5,280′ equals 1 mile.

LETTER
HEIGHT
3″
4″
6″
8″
9″
10″
12″
15″
18″
24″
30″
36″
42″
48″
54″
60″

READABLE DISTANCE
(For maximum Impact)

30′
40′
80′
100′
120′
150′
180′
240′
300′
360′
420′
540′
600′

MAXIMUM
READABLE DISTANCE
100′
150′
200′
350′
400′
450′
525′
630′
750′
1,000′
1,250′
1,500′
1,750′
2,000′
2,250′
2,500′

Maximum Distance in color would be RED or BLACK on WHITE Background, 5,280′ equals 1 mile.

LEGIBILITY FACTORS

  • A sign must be legible, well designed and easy to read.

Pantone Matching System (PMS)

The Pantone® Matching System (PMS) is the industry standard color matching system.
Click the PMS Color Guide below for more details.

VISIBILITY FACTORS

  • A sign should use contrasting color combinations.
  • Lettering Tips

Use simple block fonts when creating signs that need to be readable from a distance. A more stylish font may be harder to read and required to be set at a larger size. You should never set a script or cursive font in all capitals, the results will be very hard to read.

  • A sign should use no more than two different fonts. There are over 3,000 fonts available, but only a handful are usually used over and over in the sign business. Use a size and boldness to create diversity and interest.

The most popular fonts utilized for sign designs are: